People stuff for start-ups

Experts in start-up culture

Start-ups are different.

You don’t want your business the feel like a bloated corporate full of politics and bureaucracy. So don’t use big corporate people & culture practices.

For expertise in people stuff for start-ups, we’re just what the duck-tor ordered (yep, that was a bad duck pun).

People & culture from first principles

When you want to understand what works, you find the first principles. Flying a plane? Better understand gravity. Building a new culture? Better understand people.

Standard HR practices are not people-centred. They’re designed to ensure compliance with government regulation, not to unlock people’s potential.

We understand how people work. Using the science of positive psychology, we design people & culture systems that support thriving. Thriving people are happier, more productive, more resilient and more creative.

So don’t settle for compliance. In today’s competitive market, the best candidates will flock to thriving cultures, and they’ll stay there. We can help you find your unique thriving culture that will be a competitive advantage for years to come.

Some of our clients…

Ready to get plucky?