What we do
We help startups become great companies
Building a great product is not the same as building a great company. When you first start out, you need to focus on figuring out your first product offering and getting product market fit. Then you need start focussing on building a company, not just a product.
A company is a machine that makes and sells products. When you focus on making that machine as excellent as your first product, you create a growth engine.
We help founders make the leap from building a great product to building a great company.
Scaleable, strategic support.
As you grow, you need different levels of support. We get it. Our services are designed to scale with you, so you get what you need, when you need it.
We partner with high-growth startups and founder-led companies (typically 10–150 people) who need strategic people leadership but aren’t ready for a full-time Chief People Officer.
We help you skip the mistakes that kill your runway, and get to the good stuff faster.
Flexible engagement models designed to meet you where you are:
Advisor-on-Call • 4–8 hours/month • Strategic guidance for founders and execs on people challenges • Ideal for seed to Series A startups
Project-Based Delivery • 3–6 month sprints • Done-with-you leadership frameworks, performance systems, onboarding, hiring practices • Perfect for growth phases, founder transitions, or team restructures
Fractional CPO • 1–2 days/week • Ongoing strategic leadership across People & Culture • Works best for Series A+ or teams at inflection points
Training • short courses • targeted training to support leadership development, decision making and communication • For founders and leaders wanting to make sure their skills keep up with company growth
We’ve done it before.
When you don’t know what you don’t know, you need someone who’s done it before. We’ve supported dozens of founders to skip the mistakes others make, and get straight to the good stuff.
The early stages of startup growth provide the foundation for future growth. Get it right early and you’ll reap the benefits for years to come. Or don’t.
The biggest mistake we see startups make, is hiring people who haven’t seen the growing pains before. Startup growing pains are actually predictable and relatively consistent. And so are the mistakes that smart, well intentioned, inexperienced people make.
Don’t waste your runway making predictable mistakes.
Some of our clients…
